Persuasive Writing

In the persuasive piece "Letter From a Birmingham Jail", King uses many tactics to enhance his effectiveness for getting his point across. His main tool for this is how he speaks directly to the audience and their emotions. Throughout the letter he addresses the fact that his sole purpose for his protests is love. He writes with extreme emotion when it comes to the speaking of the broken promises to the people of Birmingham. Although the letter is simply written and not being presented with actual words it is obvious his attachment to the subject.

Being that my major is marketing, it was not a very challenging task to find some type of ad of persuasion. Marketing of course, in itself is the study of introducing and persuading a customer into thinking that that product is the best. I chose an ad off of the Fuse TV website that featured Broadband High Speed Internet through Fuse music. The letter was written casually using phrases like "surfing the web" to appeal to the young audience that would be using the website. It was brief, to the point and addressed all benefits of the product. Comparing this letter to "Letter from a Birmingham Jail" they are quite the opposite. While King's letter is written to appeal to the audiences emotions, the websites letter is written to appeal to a specific audience and that audiences senses rather than emotions.